Apple

Apple Announces New iPods, Commercializing Touch Interfaces

Okay, so the new iPods are out, and they are hot (minus the nano, sorry). Wireless iTunes. Ringtones. 8GB iPhones get a $200 price cut. Starbucks partnership. So while everyone is getting their knickers in a bunch for whatever reason, this announcement brings many compelling questions to mind:

Apple is leveraging the huge iPod user base and pushing their technology adoption rate at incredibly fast speeds. By lowering the barrier of entry and by eliminating any major switching costs, more people will be familiarizing themselves with virtual keyboards and mobile web experiences.

Multi-touch interfaces are going to blow up and just about every mobile handset creator will be on this bandwagon if not already. We are looking at a periodin time where gestures, touch based computing and the like will be even more important to figure out in interface design than ever before. This is more complex than the mouse and keyboard days. Touch based computing will go beyond just these tiny screens. We might start seeing these screens embedded in the physical world. Crazy huh? Think Minority Report.

Anyways…

For most consumers, the iPod and iPhone will be their first significant experience with touch based computing. They will shape their understanding and model these interactions based on how Apple defines that experience. Given Apple’s track record, they do a damn good job of creating magnificent user experiences, so other competitors will have a very hard time overcoming this when everyone is deeply invested in this way of doing things on the iPod’esque interface. This is more than just a feature, this is building the right interaction model. This is about making sense with new technology and using it the right way. It’s the small details. Boy do I feel like my studio will be getting a lot of proposals on touch based interface work.

Exciting times.

Also, just extrapolating this idea: imagine gesture enhanced touch pads on mac portables, cinema displays with touch based screens and more. Use your imagination!

And finally, the whole Starbucks thing, should include a 1-touch ordering system that also keeps a history of your favorites. I mean c’mon! I’m expecting that within the year, otherwise I’ll be a little disappointed. For the record, this was a problem I had to solve as part of my interviewing process. Yea, my studio rocks.