Apple

iPhone Technology Visualized

It’s not often that you find informtion about how technology really works with uber nerdy device, or how it all seamlessly works together, in a simple way without all the text. Well I just stumbled upon Apple’s iPhone site again after reading about their new announcement on battery life and their move to glass from plastic screens. To my delight, I just viewed videos of how some of the great interactions actually work and the sensors they used to bridge physical and virtual spaces.

To me this is entirely new and refreshing. Apple demonstrates how specific technology, like IR sensors and accelerometers are used to create useful functions in real world settings. Often times, these technology features are not truly understood or misinterpreted by the consumer. For instance, the introduction of Bluetooth promised a lot of great stuff like wireless handsets and communication. People used Bluetooth the same way Google has turned into a synonym for “search,” however I’ve observed poor usage of “bluetooth” - not to mention “internet” and “wifi.”

Anyways, the point is that these terms get lost in translation and become unappreciated. With these short visualizations, I have become both informed and impressed with the clarity of understanding gained by watching them. This is good for the consumer because this gives them more power to make better decisions about product purchases and where to place value in the functionality that is respectful of their own context of use.

It’s true that these technological achievements are anything but revolutionary, but because Apple clearly demonstrates how it is broken down and worked within simple use cases, more trust is placed in the marketed product. This is far beyond just reading text and looking at comparative charts.

I hope more companies put more faith in their products that merit this kind of attention. Otherwise, more and more mediocre products will be bought and ruin another person’s day. Not to knock on Samsung, but they make fantastic products, but they turn out a new cell phone design for production every 6 weeks or less!