Communication

Adaptive Path MX 2007 Recap

For those who didn’t go down to San Francisco to attend the MX 2007 Conference, G Petroff has a great summary of the whole event. Check it out if you’re interested in what went on and learn something new about interaction design. Big names like Jesse James Garret, Adam Richardson, Tim Brown(!!), and so many more gave panel discussions about their practices, their insights and asking the attendees how they can improve upon what we alreay do? It’s all about understanding the why which helps us move foward with the what and the how.

At the end of her talk, Sara Ulius-Sabel asked all of us, “How do we sustainably get to WOW?” Her point being, we can get to developing products that deliver a delightful, transcendent experience occasionally, but often unpredictably. So how can we get there consistently?

Well, I tried to answer it by synthesizing the main themes I heard over the course of the event, and turning it into a couple of sentences. (Main themes are in ALL CAPS):

By achieving EMPATHY we realize an EXPERIENCE STRATEGY that gets us to DESIGN BEYOND PRODUCTS (and maintain focus when MAKING MISTAKES).

This requires SYSTEMS THINKING (which in return requires TEARING DOWN WALLS), that produces TRANSFORMATION for your MATRIXED(?) ADAPTIVE organization.

Peter Merholz [via Adaptive Path Blog]

Diagrams and themes provided.

MX 2007 @ SF [via Vi]