Cognition

Innovation Through Design Thinking: A Video With Tim Brown

MITWorld has a video introducing Tim Brow, CEO of IDEO, as he talks about “design thinking.” The idea is pretty simple as it is just a reiteration of immersing yourself in the context of the designs intent. In the video he goes over a lot of examples that IDEO has undergone where they exemplify the concepts of design thinking. It’s a concept composed of three principles: inspiration, ideation and implementation. These principles are channelled through more ideas of people, culture and story telling.
Video (57:17) via Real Player