Apple

Trusted Companies: Apple, Bose and Dell Top 3

Ars Technica has an article on a Forrester Research releasing their semiannual survey on how much we trust popular consumer electronic brands. As titled: “The 2005 Technology Brand Scorecard” Bose ranked the highest having both greatest potential for growth and consumer trust. Apple was given high marks for trust but viewed as having little potential growth. Dell played off as a pleasant middle in potential and trust barely leading agaist the rest of the pack.

What is saddening is Microsoft’s score. I can only hope that their image as a software company will improve with the release of the much anticipated Windows Vista and their strategy as a potential service based company much like IBM is turning into something promising.

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